A Beginner's Guide To Building Your Brand On TikTok: Jump On The TikTok Bandwagon

While the Americans are praying for a change in the TikTok ban, it may be time for the Canadian crew to have a shot in the TikTok spotlight, especially for new or old businesses. For those who don't know, TikTok is a short-form video app that has quickly become internationally successful. It started as more of a lip-syncing and dance challenge app. Still, it has become a potent tool for businesses to grow an audience and build their business from the ground up. While audiences on this app tend to be younger, a wide range of users are all looking for new products and small businesses to support. When looking for leverage on this platform, it is essential to understand how to create the most compelling content possible. What follows is a short beginner's guide to promoting your brand and capturing the attention of all users. 

The first, essential aspect of TikTok leverage is understanding your audience. When starting a business, this is an important aspect as well, being able to present your product or general brand to a specific audience will allow for better results. When diving into the world of short-form video creation, it is vital to produce content that will resonate with the younger audiences on TikTok. Whether that means keeping up with trends or making funny edits for your brand, the content you post will pull people in. Another thing that goes along with that is focusing on visual and sound appeal. Visual aspects are fundamental when building a brand on TikTok because you only have a few seconds to keep the viewer's attention. Experimenting with different angles, transitions, or even special effects will keep viewers attentive to your videos. You may also want to experiment with voice-overs or popular sounds that align with your brand. 

Secondly, you must be relatable and authentic with your audience. Viewers won't be interested in seeing a glamorized version of whatever you may be doing within your brand. When making a video, maybe try showing a realistic morning routine as a small business owner. These videos will almost always do better than the glamorized and fictionalized version of a business owner's life. Making more authentic and relatable content comes with engaging with your community. TikTok can be used as a two-way branch of communication, which means using it is crucial. Respond to as many comments as possible, engage with other prominent creators who are a part of the same niche as you, and even go live! The algorithm of TikTok rewards accounts with high engagement levels, so the more you interact with your audience, the more likely your content will show up on people's For You pages. 

Becoming a TikTok creator to build your business is one of the most unique ways to connect with new audiences who may want to buy your product or use your services. Understanding this platform and its diverse algorithms allows you to leverage your business in new ways. Keep experimenting, stay authentic, and have fun with it! There is so much potential for success on TikTok, and for our Canadian community, the time is now!